Nepal launches TikTok campaign to promote tourism to global audiences

Nepal has formally launched a digital campaign in collaboration with social media platform TikTok to promote the country's tourism potential to global audiences. The campaign, launched by the Nepal Tourism Board in partnership with the video platform, aims to showcase Nepal’s natural beauty, rich cultural heritage, historical sites and diverse tourism experiences for a vast range of viewers.

Running until the end of 2026, the initiative also seeks to connect local content creators, tourism businesses, entrepreneurs and communities with opportunities emerging from the digital economy. Minister for Communications and Information Technology Bikram Timilsina, launching the collaboration on Friday, said digital platforms were playing an increasingly important role in how travellers discover destinations, make choices and plan their trips.

“Digital platforms have transformed ways the world discovers and becomes attracted to travel destinations. A story shared from one corner of the world can inspire someone in another corner to visit Nepal,” the minister said.