Nepal launches Visit Nepal campaign in partnership with TikTok

Nepal has formally launched the Visit Nepal campaign in collaboration with the Nepal Tourism Board and social media platform TikTok, aiming to promote the country to the global tourism market through digital content and storytelling. The campaign, which began on Friday, seeks to showcase Nepal’s natural beauty, unique culture, heritage and diverse tourism experiences to audiences worldwide by highlighting historical significance and using digital technology and creative content.

The launch event was organised by the Tourism Board and TikTok in collaboration with the Nepal government, with Minister for Information and Communications Dr Bikram Timilsina attending as the chief guest. Running until the end of 2026, the campaign is expected to promote Nepal as a tourism destination while connecting local creators, entrepreneurs, businesses and communities with the digital economy.

Speaking at the event, Minister Timilsina said digital platforms had transformed how people around the world discover tourist destinations.