Aamir Khan Productions, Excel Entertainment join hands to launch microdrama platform

Aamir Khan Productions and Excel Entertainment are joining forces to launch a microdrama platform, marking the entry of two established film production houses into India's growing short-form entertainment market. Aamir Khan interview | ‘No troll can stop a good film’ storyline 1 The venture, which has been in development for some time, will leverage existing intellectual property (IP) from both production houses, original content, and exclusive partnership with digital creators, according to a release.

Aamir Khan at IFFI 2025: ‘I am a film personality, not an activist’ Aamir Khan at IFFI 2025: ‘I am a film personality, not an activist’ Aamir Khan was part of a fireside chat at the festival titled, “The Narrative Architect of Social Transformation and Inclusivity” Aamir Khan at IFFI 2025: ‘I am a film personality, not an activist’ storyline 1 Microdramas are designed as mobile-first shows, typically consisting of short episodes with fast-paced narratives. It is intended for audiences seeking episodic entertainment in bite-size formats.