Massachusetts woman turns beach idea into $1 million business within 6 months

A search for a charm necklace before a holiday helped turn Kelly Bozigian's beachside idea into a rapidly growing jewellery business. The Massachusetts entrepreneur launched Coastal Caviar in January 2024, offering handmade charm necklaces and an online experience that allowed customers to design their own pieces.

Within six months, the company had crossed $1 million in sales without paid advertising. What began as a hobby alongside a corporate job soon became a full-time venture, fuelled by social media attention, personalised products and a growing customer base.Beach-inspired jewellery idea became a million-dollar businessThe idea for Coastal Caviar came to Bozigian in June 2023 while she was at the beach with her family.

As reported by Entrepreneur, she was looking online for a charm necklace to wear on an upcoming holiday and struggled to find mainstream retailers offering the style she wanted.She eventually ordered a necklace from an Etsy seller, but the process involved screenshots, messages and several exchanges to finalise the design.