The rise of microdramas: The 'snackable' shows made for the scrolling age

And while some of us might get through a handful of episodes of our latest must-watch series every night, Heather can binge on dozens - because the 55-year-old from Scotland is into microdramas. "There's so much rubbish going on in the world at the moment," Heather says. "It's just nice to switch off and not think for a little while." Microdramas - already huge in China - are becoming increasingly popular in the UK, and can be found on apps like ReelShort, CandyJar and DramaBox.

Last week, producers announced classic Neighbours storylines would be repackaged as super-short vertical episodes, one of the latest signs the format is moving into the mainstream. Made up of snappy, high-octane episodes, they are usually 60 to 90 seconds long. Many focus on themes like forbidden love, family feuds and secret billionaires, and nearly every instalment ends on a dramatic cliffhanger.

Each series tends to have 50 or more episodes, making the total runtime comparable to a feature film.