Eurovision makes historic Asian debut, but will Gen Z fans tune in?

Eurovision, the live song contest that has launched the likes of Abba, Celine Dion and Olivia Newton-John onto the world stage, is set to make its Asia debut in Bangkok this weekend, with a coterie of singers from South Korea and Bangladesh to Malaysia, Thailand and Vietnam.

Organisers of the 11-country contest are hoping to tap Asia’s thriving fan culture and love of music – and at the same time sidestep some of the gaffes and geopolitical controversies that have made the European event an...